Beauty lovers will understand the frustration of your favourite product being discontinued. We’ll search high and low for a replacement and we can come close…but it’s never the same!
Essie launched their #EssieBringBack campaign on social media where we as consumers can have a say in nominating and voting which of our favourite Essie colours we want back on Canadian shelves!
Essie Canada is accepting nominations on their social media platforms until August 3rd. Here’s how you can nominate your favourite long lost shade:
On Instagram: (@essiecanada) – Find the #essiebringback image above and leave a comment with the shade you want to nominate. OR post an image of the shade on your own instagram and use the hashtag with the shade name!
On Twitter (@essiecanada) – Send a tweet to @essiecanada using the hashtag #essiebringback followed by your nominated shade name.
On Facebook (essie Canada) – Find the #essiebringback facebook post (with the image above) and leave a comment with your nominated shade name.
Essie Canada will then narrow down all the entries to the top 12 most missed shades and will announce them August 6th. You’ll then have until August 20th to vote for your favourite on the Essie Canada Facebook page.
The winning shade will be brought back in January 2016!